Our Style: In the end, the words really are important
With all of the attention that imagery has garnered in the age of television and internet, the words remain paramount in defining your product. We begin with the assumption that people want to read the words...that sometimes a longer head is better than a short one...and that good copy renders the complexities of your product and ideas in short order, yet as an appetizing and appealing experience.
Countless times over our years in business, we've been told by clients how much they appreciate our grasp of what it is that they do. We begin by listening carefully...and find that the more we know of your product, your ideas and your market situation, the more readily the words and ideas will come to us.
"On the average, five times as many people read the headline as read the body copy....If you haven't done some selling in your headline, you have wasted 80 per cent of the client's money."
-- David Ogilvy, Confessions of an Advertising Man