Press Copy: Understanding what the media want
We have 35 years experience in dealing with the media and in placing clients' stories. That translates to an invaluable understanding of how media operate...what stories capture their interest...how ideas should be presented to them...what components will make an issue more readily accepted...and what to stay away from to avoid negative coverage and unexpected consequences.
We never lead you in a direction that we feel may be unproductive...rather, we give you our best assessment of how to spin your story and how far it will go. We avoid "over-hyping"-- creating stories that will be perceived as uncredible or overinflated. We're specialists in understanding the needs of business reporters, trade press, and television news professionals. And we help you track stories about you and your market, and follow-up with you to evaluate reach and effectiveness.